Market+Strategy

 m a r k e t s t r a t e g y

= m a r k e t s u m m a r y =

=
There currently exists a growing market of consumers that seek to have access to information available at the tips of their fingers. Therefore, the development of smart electronics, such as the iPhone and iPad have paved the way for a growing technology that involves the combination of several electronics into one. This has not decreased the use of specific-function-electronics to be used alone. For example, though the iPhone has Internet access, and many iPhone users avail of this function, this function has not decreased computer usage to access the web. However, there is a specific problem in relation to the communication between these electronics. Thus, there is a lack of an available technology to allow an iPhone to access a MacBook from and vice versa regardless of range. ======

=
Currently, Apple provides a service such as MobileMe that allows Apple users to push alerts, e-mails, contacts and calendar events from a Mac or PC to their iPhone’s. However, this application does allow iPhone users to retrieve other documents or media from their computers. This is a concern that iConnect will address. There are plug-ins that exist such as gotomypc, but however this requires the java plug-in, which the iPhone Safari does not have. Therefore, there exists an essential need for Apple to implement the iConnect. ======