market+segmentation

 m a r k e t s e g m e n t a t i o n  Apple currently has an immense aggregate of potential buyers. The iConnect will focus on a market group that has the common need to have access to all their Apple products using their iPhone. The majority of individuals who own an Apple products, own another Apple product. Thus, there is a large group of individual that have the common need to have communication between their Apple products that will respond to the launch of iConnect.  Specifically, Apple focuses marketing to individuals in the middle to upper income class. These individuals are willing to pay more for an Apple product because they desire the experience and quality that Apple promises. Additionally, Apple markets to professionals, individuals who enjoy technology for more than just work and music enthusiasts between the ages of 12 to 35.  The iConnect will follow similar pricing strategies as compared to other Apple products. Since Apple has a large market segment with the prospective development of the iConnect, their market is sure to expand greatly, especially since there are no similar products on the market.